This Whitepaper goes into the technical details on how NBC in US inserted midstream ads and monetized the online content.
This is a follow on to the 4 case studies that were published in May 2010 on how NBC USA, CTV Canada, France TV, and NRK Norway have used Silverlight and Smooth Streaming technologies during the Winter Olympics.
The Technical Whitepaper covers the following topics:
– A Solution Overview;
– Clip Creation and Ad Insertion;
– Rough Cut Editor;
– Inserting Ads, Ad Templates, Ad Logic;
– Ads delivered in VOD;
– Monitoring Ads.
Click here to read the article and… Happy Silverlighting!