Silverlight proof points: Smooth Streaming Technology, NBC Online Video Monetization and Highlights Creation for the 2010 Winter Olympics

It’s now available a great technical whitepaper that highlights the usage of Silverlight Smooth streaming technology to stream live and on demand content for the 2010 Winter Olympics.

This Whitepaper goes into the technical details on how NBC in US inserted midstream ads and monetized the online content.

This is a follow on to the 4 case studies that were published in May 2010 on how NBC USA, CTV Canada, France TV, and NRK Norway  have used Silverlight and Smooth Streaming technologies during the Winter Olympics.


The Technical Whitepaper covers the following topics:

A Solution Overview;

Clip Creation and Ad Insertion;

Rough Cut Editor;

Inserting Ads, Ad Templates, Ad Logic;

Ads delivered in VOD;

Monitoring Ads.



Click here to read the article and… Happy Silverlighting!

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